1. Who is Styria Marketing Services Styria Marketing Services (hereinafter referred to as SMS) is part of Styria Media Group AG and as internal service provider responsible for personal contact with customers such as readers, (digital) users and subscribers. Styria’s top brands like “Kleine Zeitung”, “Die Presse”, “Wienerin”, “miss”, “Diva”, “Sportsmagazin” and “Top-Times” (hereinafter referred […]

Converting visitors on news sites to paying customers is today the focus of media houses around the world. By opening up a new digital revenue stream, alongside advertising, total digital revenue can increase. But that requires content that makes readers log in to the site and – preferably – become paying, recurring customers. News about […]

Q&A with Danny Lein, CEO, Twipe Mobile Big Data & AI for Media: Why did you build EngageReaders? What is the media industry’s ‘problem to be solved’? Danny Lein: Many newsrooms these days are organised in terms of speed: there is the center of a newsroom with an online team, directly connected with its audience […]

Big Data & AI for Media: Define the problem to be solved or technology disruption to be addressed  Bartek Zarebski: There are three key problems which drove us to create the data-driven process of publishing. Previous drivers of the digital publishing business growth in Poland stopped working after 15 years, such as: organic growth of […]

Mather Economics Listener Intelligent Paywall won a first place in the best in data-driven technology in the Global BIGGIES Awards competition. Big Data & AI for Media: Define the problem to be solved or technology disruption to be addressed  Arvid Tchivzhel: To help newspaper and media companies transform into the digital age, we developed the […]